Make Them See Red
Interesting discussion by Ben Tayton on Metric creative>
How to build collaborative cultures in large organizations.
Read Jerry Cao’s article on TNW>
What We All Get Up To
The Use of Data Mining
Netflix in Australia: Mobile Video and Snackable Content. Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more “snackable” video content to its users, making it a key mobile player alongside Facebook and Google.
Read Scott Heron’s article on Click Z>
All The E-xcuses You Need
Read more on Xoombi>
The Strategy of Strategies
If the opposite is stupid and is demonstrated by the fact that nobody who’s had any kind of success has ever done it, then it’s not strategy.
Read Roger Martin’s article on The Bridgespan Group>
DM Still Matters
Why direct mail still matters (and how digital can help).
Read more on Netimperative>
Pernille Bruun-Jensen discusses how next-gen social analytics are transforming digital marketing.
Read her article on Adweek>