Make Them See Red
Interesting discussion by Ben Tayton on Metric creative>
File photo dated 27/04/2015 of a Protein World advert displayed in an underground station in London which says “Are you beach body ready?'” as many of the posters have been defaced and a petition calling for their removal has gathered tens of thousands of signatures. PRESS ASSOCIATION Photo. Issue date: Tuesday April 28, 2015. See PA story HEALTH Body. Photo credit should read: Catherine Wylie/PA Wire
Beautiful Stats
Collaborative Culture
What We All Get Up To
The Use of Data Mining
Netflix in Australia: Mobile Video and Snackable Content. Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more “snackable” video content to its users, making it a key mobile player alongside Facebook and Google.
Read Scott Heron’s article on Click Z>
All The E-xcuses You Need
Read more on Xoombi>
The Strategy of Strategies
If the opposite is stupid and is demonstrated by the fact that nobody who’s had any kind of success has ever done it, then it’s not strategy.
Read Roger Martin’s article on The Bridgespan Group>
DM Still Matters
Social Analytics
Pernille Bruun-Jensen discusses how next-gen social analytics are transforming digital marketing.
Read her article on Adweek>
stratmunki 